J&J INVESTMENTS

INDEPENDENT INVESTING & RESEARCH

Research before
conviction.

Independent investment research, real decisions, and an open look at the thinking behind them. Explore the companies I’ve invested in and the questions behind each idea.

Explore recent investments
HIMS · SOFI · UBER
THE INVESTMENT BRIEF

A good thesis starts
with a better question.

01

Understand the business.

What creates its value?

02

Challenge the assumptions.

What could prove you wrong?

03

Make the thinking visible.

Can you explain the decision?

CLARITY OVER COMPLEXITY
01 / THE FOUNDATIONThink. Question. Document.
Internship learning, put into practice.Research behind each decision.Responsibility for the outcome.
CAPITAL & COMMITMENT

$10K

Accumulated in investment capital

Capital for my own investing; not client assets or investment returns.

FOUNDER & INDEPENDENT INVESTOR

A closer look at
the decisions.

J&J Investments connects research with hands-on investing. Explore recent investment activity, question the assumptions, and see how I approach the responsibilities that come with putting capital to work.

01 / RECENT INVESTMENTS

The companies.
The questions.

HIMS, SOFI, and UBER are part of my recent investment activity. Below are research questions to explore for each company, with space to develop a fuller investment memo.

HIMS01

HEALTH & WELLNESS

Hims & Hers

Recent investment activity

RESEARCH QUESTION

How durable is demand across its health and wellness offerings?

Examine the risk

What could changes in healthcare rules mean for the business?

Compare the company’s filings with the assumptions behind an investment before reaching a conclusion.

SOFI02

FINANCIAL TECHNOLOGY

SoFi Technologies

Recent investment activity

RESEARCH QUESTION

How do its different financial products contribute to growth?

Examine the risk

How sensitive are results to credit losses and interest rates?

Compare the company’s filings with the assumptions behind an investment before reaching a conclusion.

UBER03

MOBILITY & DELIVERY

Uber Technologies

Recent investment activity

RESEARCH QUESTION

What supports repeat use across mobility and delivery?

Examine the risk

How could competition and regulation affect margins?

Compare the company’s filings with the assumptions behind an investment before reaching a conclusion.

The questions are research prompts, not published investment theses. These selections do not represent a complete trading record or a statement of returns.

02 / THE APPROACH

From learning
to decision-making.

My internship introduced me to professional financial discussions. This project brings that learning into personal investing, with an emphasis on understanding businesses, questioning assumptions, and taking responsibility for decisions.

Put it into practice
01Business first

Look beyond the ticker. Understand the customers, the product, and how the company earns money.

  • What problem does the business solve?
  • What explains its revenue and costs?
  • What makes customers stay?
02Price & assumptions

Separate the quality of a business from the price of its shares. Make the assumptions behind a valuation explicit.

  • What growth is the price already assuming?
  • Which assumptions matter most?
  • What changes in a less optimistic scenario?
03Risk & accountability

Write the opposing case before reaching a conclusion. Return to the original reasoning when new evidence arrives.

  • What could invalidate the thesis?
  • Which facts still need checking?
  • What would make you revise your view?

03 / THE RESEARCH DESK

Turn an idea into
a written thesis.

A space to write about an investment: the reasoning, the evidence, the risks, and what happens next. Keep a separate draft for each company.

Ready for your first idea

An educational worksheet for organizing your thinking. It does not evaluate investments or provide personalized advice.

04 / THE PROJECT

Building the habit
of thoughtful investing.

J&J Investments is my independent investing and research project.

I accumulated $10,000 in investment capital for my own investing and bring lessons from my Edward Jones internship to my decisions. My recent investment activity includes HIMS, SOFI, and UBER. This project is a place to develop and share the thinking behind that work.

Accountability means being able to explain a decision, recognize its risks, and learn from the outcome. This website provides a place to develop that thinking through research and reflection.

Independent investing & research

J&J Investments is an independent project, not a registered LLC. This website does not offer client investment-management services or solicit investment funds.

GET TO KNOW THE APPROACH.

Good conversations
start with good research.

Explore the ideas. Examine the risks. Build your own view.

Explore the investments

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